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Christian ministry in Ecuador accelerates outreach strategy

As HCJB Global defines new strategies for future Gospel outreach, they've decided to speed the transition, reports MNN.

The end date for international shortwave broadcasts from Radio Station HCJB in Ecuador will be between September and November 2009. Staff members working near the station's international transmitter site in Pifo have already dismantled all but 14 antennas and towers.

Present shortwave broadcasts in Portuguese, Spanish, German and indigenous languages, including Quichua, had earlier been announced to end no later than April 1, 2010.

The ministry is also looking into transferring HCJB-2, the ministry's 37-year-old FM station in Guayaquil into the hands of local partners.

These moves are being made to implement the mission's new strategy which was launched in the 1990s. HCJB is focusing on "radio planting"--helping local ministries realize their dream of beginning a Christian radio ministry. More than 300 local stations have been helped in these endeavors worldwide, including about 60 in Latin America. HCJB Global also continues to expand its training ministries across the region.

"The way people consume media has changed," said HCJB Global President Wayne Pederson. "So we have the opportunity to change to delivery systems such as satellite, FM Internet and podcasting. The closing of shortwave in Latin America is strategic because of the planting of local FM radio stations across the region and around the world. These stations are staffed and programmed by local believers who can speak to the culture in their own communities."

Pederson recently told the staff that a high priority for the mission is its initiative for Latin America called Corrientes that launches in October. The coalition of more than 10 Christian organizations involves training Latin Americans for bi-vocational mission work around the world.

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TAGS: Ecuador Christian ministry HCJB Global accelerate outreach strategy Gospel outreach Christian radio ministry

[09/01/2009]

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