Fireproof continues to burn in USA as other films fizzle

In the fifth week of its theatrical run, Fireproof, made by a church in GA, and marketed and distributed by Provident Films and Samuel Goldwyn Films/Sony Affirm Films, is still #11 at the box office though 22 films have opened wide since its debut. Fireproof retains 80 percent of its original screens after five weeks, remarkable by Hollywood standards.

Meanwhile, The Love Dare, published by B&H Publishing Group, enters its third week atop the NYT Bestseller's List for paperback advice books. Keeping up with high demand, 1 million books will be in print within the week.

"Fireproof and The Love Dare's hand-in-hand success confirm a desire for a great story that also delivers a meaningful message," said Kris Fuhr, VP of marketing for Provident Films. "People leave the theater filled with hope - for all the relationships in their lives. Given the current cultural climate, this message of hope is clearly a resounding hit with audiences."

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TAGS: USA Fireproof The Love Dare Kirk Cameron Erin Bethea marriage relationship

[10/30/2008]

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