The slogan for retail giant Empik claims the company “inspires everybody differently.” The ads inspired one pro-life group to boycott its stores, reports LifeSiteNews.
Polish pro-lifers organized a boycott of Empik, whose 200 stores sell books, magazines, DVDs, video games and other products. Empik’s Christmas ad campaign seems a better fit for Halloween, featuring a famous Satanist and an author who has boasted of her own abortions.
Empik’s controversial campaign consisted of TV spots and posters with famous entertainers advertising various Christmas gifts. Among the four celebrities are Nergal, leader of the metal group Behemoth, and author Maria Czubaszek. The choice has caused quite a stir. Initially, opponents of this campaign did not know how to react, but one pro-life group initiated a boycott.
The reaction isn’t surprising since Nergal and Czubaszek are very controversial and provocative. Both of them had also promoted their works in Empik’s stores in person. They are both associated with the promotion of Satanism and abortion respectively, and their choice for a Christmas campaign was a risky one, to say the least.
Nergal is infamous for many shocking statements. He publicly discussed participating in group sex and his need for pornography. He once used the stage name Holocausto. Nergal is known for his Satanic lyrics and comments (“Satan open all the doors for us.”). His extreme music and the use of Satanic symbols led to protests and concert cancellations in Poland. His band was detained in, then deported from, Russia, and banned from Columbus, Ohio.