Verily: a women’s magazine with a ‘no Photoshop policy’
For decades, women's magazines have used sex to sell. Whether it's convincing women they need to wear less clothes to beat out the competition, or making themselves more enticing for the sexual desires of men, these magazines have participated in the degradation of American culture, reports LifeSiteNews.
Verily Magazine aims to change that. Last week, Verily co-founder Kara Eschbach and PR Manager and Contributing Editor Ashley Crouch discussed how their magazine – with its “no Photoshop policy” – offers a different vision of beauty for women.
For an hour, Crouch and Eschbach examined America's and the world's cultural views of beauty among women – what Crouch calls “a cult of cosmetic perfectionism” – with Michelle Easton, president of the Clare Booth Luce Institute and Angelise Schrader, who runs The Heritage Foundation's intern program. The roundtable discussion, part of the longtime Conservative Women's Network Luncheon, was cosponsored by the Clare Booth Luce Institute and The Heritage Foundation.
Crouch explained that the sexualization of women in culture – even internationally – has gone to the point where eight women elected into the Czech Parliament put themselves in sexualized positions for a 2011 pin-up calendar. "Women's political influence is growing. Why not show we are women who aren't afraid of being sexy?" said one of the women who was running for mayor in Prague.
“Of course we want to look our best, and dress well, but then it's always....'We must be desirable in a particular body type,'” said Eschbach. “The most important aspect of our romantic relationship is how much sex that we're having and how satisfying we are in bed. I think that it's an incredibly diminishing view of the way that we view sexuality and relationships.”
“It's also this narrative of being a homemaker is completely unacceptable,” said Eschbach, who worked on Wall Street before co-founding Verily.