Christmas: Kohl's Takes In-Your-Face Attitude

Kohl's is taking a misleading, in-your-face attitude when it comes to Christmas, reports AFA.net.

Last year, thousands of individuals asked Kohl's to include Christmas in their in-store promotions and media advertising. The company promised they would. However, in researching their in-store promotions and advertising this year, the company has ignored that promise.

Under their online FAQ section, Kohl's says Christmas "will be featured in print, TV, and radio throughout the season." This is misleading. When AFA contacted Kohl's we were told only that the word Christmas will be featured "in 6 of our flyers between mid-November and New Year's Day." They made no mention of using Christmas in radio or TV spots or in-store promotions, as they had promised. This is misleading.

Following their usual pattern, Kohl's will distribute 18 flyers during that time period. That means they will use Christmas in only one-third of their flyers. To date, Kohl's has distributed four of the flyers with 62 uses of "holiday" and ZERO uses of "Christmas." Kohl's has misled the public.

Under a hard to find "Christmas promotions" category on their Web site, Kohl's doesn't include a single use of Christmas. Why would Kohl's ban Christmas? The obvious answer is they don't want to offend non-Christians.

With the exception of a handful of trinkets associated with Christmas by their manufacturer, Kohl's has misled the public and effectively banned Christmas.

At the time this is being mailed, Christmas is not mentioned on Kohl's home page. We expect the company will put the word Christmas on their home page as soon as they begin hearing from you. Then they can point you to their home page to prove they are not banning Christmas. Should they do that, it will again be misleading.

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[01/03/2008]

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